NBA Teams to Sell Ad Space on Jerseys

Advertisers are always trying to find another way to expose their messages, and vendors are always trying to figure out ways to capture new advertising markets. Now, according to Ad Age Magazine, the NBA is getting ready to do just that.

In a move that is expected to generate millions of dollars in ancillary revenue, the NBA will be the first major U.S. sports league to allow its member franchises to sell advertising space on jerseys.

Details here.

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