RadioInk Magazine reports an Edison Research study which said,
“Radio continues to dominate ad-supported audio listening, whether at work, home, or in the car – even among Millennials and Gen Z. Edison Research’s full Share of Ear results for 2024 show nearly 90% of ad-supported in-car audio listening belongs to AM/FM.”
In addition, Edison reports,
“So what about the myth that Gen Z doesn’t listen to radio? In actuality, Gen Z spends almost just as much time with AM/FM radio than with ad-supported streaming. AM/FM broadcast still accounts for 30% of their listening, while streaming music holds a slight lead on their consumption at 32%. Podcasts hold 29%, showing a well-balanced audio diet.”
Get full details here.