This is a great resource guide to help better understand the entire ratings process.
Consumers have access to more information than ever before, 24 hours a day, 7 days a week. As advertisers and content owners plan and disseminate their messages, it’s important that they have insight into what consumers see, read, hear and where they spend their time. Ratings help the industry understand these key questions.
Ratings Academy is designed to provide you with an understanding of:
1. How Nielsen measures content consumption for the media industry.
2. How Nielsen ratings are calculated and how to interpret them.
Access the guide here.