This could be a major breakthrough for the ability of media buyers to get access to rich media ratings and data to enable even better negotiations and selection of media for their clients. From the July 22, 2016 edition of Tom Taylor Now:
“Groundbreaking new audio measurement solution” from Shazam doesn’t require encoding. iHeart’s supporting this, as are Cumulus, Entercom and Cox. Sun Broadcast Group already has the relationship with Shazam, and now they really push the walls out with “a new measurement solution for broadcast and digital audio,” based on Shazam’s audio recognition technology. One advantage could be enormous sample size – “tens of millions of devices.” The result could be “the accurate, stable cross-platform audience metrics the industry has been waiting for.”