Category Archives: Ratings

Nielsen Ratings Releases Ratings Academy

This is a great resource guide to help better understand the entire ratings process.

Consumers have access to more information than ever before, 24 hours a day, 7 days a week. As advertisers and content owners plan and disseminate their messages, it’s important that they have insight into what consumers see, read, hear and where they spend their time. Ratings help the industry understand these key questions.

Ratings Academy is designed to provide you with an understanding of:
1. How Nielsen measures content consumption for the media industry.
2. How Nielsen ratings are calculated and how to interpret them.

Access the guide here.

Twitter Jumps In and Offers Advertiser Guarantees on Delivery

More and more, advertisers want proof that they money that they spend is actually being delivered and viewed. Twitter now offers advertiser guarantees like television, a good move for buyers of media. Twitter has been working closely with Dentsu Aegis Network to develop its first guaranteed ad product, which lets brands order a set amount… Continue Reading

How PANDORA Is Changing Audio Advertising

From the Mark Ramsey Media Blog: Lizzie Widhelm is Pandora’s Senior Vice President of Ad Product Sales & Strategy where she spearheads the team that brings advertising products to life and to market. At this Q&A from hivio, the audio future festival, Lizzie talks about the evolving Pandora platform and how it’s changing its sales strategy to meet… Continue Reading

Evolutionary Ratings Measurement On the Way

This could be a major breakthrough for the ability of media buyers to get access to rich media ratings and data to enable even better negotations and selection of media for their clients. From the July 22, 2016 edition of Tom Taylor Now: “Groundbreaking new audio measurement solution” from Shazam doesn’t require encoding. iHeart’s supporting… Continue Reading

Build It and They Will Come – TV Ratings Soar

I’ve been saying for a long time, as have a lot of people, that consumers want good content in media. They want to feel that they have invested their time as opposed to wasting their time. Media choices continue to proliferate, and some say the fragmentation makes each individual media outlet less effective or less… Continue Reading

New Potential Competitor Could Measure Audio to Generate Ratings Data

Competition is always good in the audience measurement field. You have probably heard of Nielsen Ratings for television. They recently bought Arbitron which measured radio and re-named the company as Nielsen Audio. Nielsen already has a TV measurement competitor, comSCORE (Rentrak), so if Kantar enters the audio field in the US, this will be huge… Continue Reading

Is PANDORA Beginning to Slip to the Competition?

AdAge reports Pandora had 81.1 million users at the end of 2015, a decline of 400,000 from the year before. On-demand streaming services Spotify and Apple Music both added millions of customers over that span.” Is PANDORA beginning to have some serious retention problems in light of new competition? Details here. Continue Reading

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