Category Archives: Radio

Nielsen Ratings Releases Ratings Academy

This is a great resource guide to help better understand the entire ratings process.

Consumers have access to more information than ever before, 24 hours a day, 7 days a week. As advertisers and content owners plan and disseminate their messages, it’s important that they have insight into what consumers see, read, hear and where they spend their time. Ratings help the industry understand these key questions.

Ratings Academy is designed to provide you with an understanding of:
1. How Nielsen measures content consumption for the media industry.
2. How Nielsen ratings are calculated and how to interpret them.

Access the guide here.

Is PANDORA Beginning to Slip to the Competition?

AdAge reports Pandora had 81.1 million users at the end of 2015, a decline of 400,000 from the year before. On-demand streaming services Spotify and Apple Music both added millions of customers over that span.” Is PANDORA beginning to have some serious retention problems in light of new competition? Details here. Continue Reading

Major Advance in Ratings for Local Radio Internet Streams

This is one of the biggest advances in the measurement of online radio audio since radio ratings began over 50 years ago. From Inside Radio: “Buying online radio in local markets is now easier, courtesy of media buying and selling platform STRATA…audiences can be targeted geographically and by demographic, including age and gender…across 278 local… Continue Reading

PANDORA Opens 37th Local US Sales Office

How big is PANDORA getting? From Tom Taylor NOW: Pandora opens a highly-visible sales office in downtown Minneapolis. It’s leasing a 5,000-square foot space in “the city’s most recognizable office tower, the IDS Center,” says the Star-Tribune. The paper also has the local color, about what started out as a “small local sales team” in the Twin… Continue Reading

Why is iHeart Radio not growing? And why is Cumulus down 22%? And CBS? (according to Edison Research)

Clearly, online streaming is not working for terrestrial radio group operators, at least not for iHeart (formerly known as Clear Channel), Cumulus, and CBS. Here is an article from The Infinite Dial, Thoughts on Internet Radio metrics, from Larry Rosin of Edison Research. Click here. Highlights and quotes from the article: So the question is: “Why?” It… Continue Reading

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