What is Terrestrial Radio Afraid Of?
According to RAIN NEWS, Nielsen Audio (who recently bought the Arbitron Ratings Company) has already developed the app to deliver streaming radio ratings. “Broadcasters as a group might not be eager to widen the competitve field by introducing integrated metrics that allow ad buyers to agnostically build campaigns on both sides of the fence.” So, […]
Ever Wonder How Much Fraud There Is In Digital Marketing?
Article from ClickZ: MRC to Issue Guidelines for Non-Human Traffic. Read the article here. […]
Facebook CTRs Rise 20%, Ad Impressions Soar 41%
From Media Post/Social Media & Marketing Daily, Facebook is perfecting the art of monetization. Read about Facebook’s ad CTR (click-through rate) jumping 160% year-over-year and 20% quarter-over-quarter. Click here. […]
Rating Council Lifts Lid On ‘Viewability,’ Establishes Common Online Ad Currency
From MediaDaily News, this is a significant advance in what establishes viewable impressions for the purpose of media buying. Read the article here. […]
Apple Bringing Full-Screen Video iAds to Mobile
From Advertising Age Magazine. Click here to read what an impact this will be on selling products! […]
Big News! Internet Radio Has New Ratings Service MRC-Accredited
Terrestrial radio has a newly official ratings competitor on the local level: Internet radio. We’ve been waiting for it, and now it’s here! Details for a newly MRC-accredited new ratings service detailed in RAIN NEWS: http://rainnews.com/triton-digitals-local-webcast-ratings-receive-media-rating-council-accreditation/ […]
Viewers Don’t Like Celebrity Endorsements
As more and more celebrities’ images get into more and more trouble, no wonder viewers don’t want to see their endorsements. Article from ADWEEK here. […]
PANDORA Continues to Soar
From Kurt Hanson’s RAIN News, “Within the ranking, the best nominal month-over-month success belonged to market leader PANDORA, which dramatically led the top-20 field by gaining…”, Click here to read the article. Large radio group broadcasters such as Clear Channel, CBS, and Cumulus come nowhere close. […]
6 Times Bigger Listenership than the Largest Radio Group Operator in the USA
Just how big is Pandora in terms of its listenership? Click here to see the chart from Radio and Television Business Report: […]
PANDORA holding up just fine since launch of Apple iTunes Radio
Read the article here from ONLINEMEDIADAILY. […]