Category: Business Advice

How Apple Does It

The communications coach for the world most admired brands, Carmine Gallo, author of 7 business books including the international bestseller The Presentation Secrets of Steve Jobs, the award-winning The Innovation Secrets of Steve Jobs and The Apple Experience, the first book to look behind the scenes at the world’s most successful retail store. Read how Apple does […]

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The Problem with Your Elevator Pitch — and How to Fix It

If you’re wanting to learn how to QUICKLY tell someone what you do in your career in just a few seconds, here is a good article from Deborah Grayson Riegel that recently appeared in Fast Company. Read it here: […]

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5 Headline Templates That Grab Readers

Great article on how to attract attention to your business, from the blog of Michael Hyatt. Click here to find out how you can cut through the noise and chatter to get your message past Broca! […]

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Is the TV Station(s) You Are Buying Covering Up?

Every season that there is severe weather, you will find some TV stations that cover up the lower third of your commercial with weather “crawls” — updates on school closings, severe weather, and the like. The Lower Third is that area of the video screen where typically your contact information is, such as your website […]

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Steve Jobs at the D: All Things Digital Conferences (Video)

Lots of wisdom for business. Recommended listens! Click here for the access link. […]

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