Category Archives: Business Advice

Are Media Buying Firms Stealing from Their Clients?

Undisclosed Kickbacks and Rebates: Do you really know if your advertising agency or agent is participating in or taking any undisclosed, hidden, “secret deal” kickbacks, rebates, or merchandise from any media vendor or supplier as inducement to buy media schedules for your company? One example of unethical behavior is offering a media buying firm lavish trips and accommodations if the firm places “x” amount of dollars over a one-year period whether it is one advertiser or adding up multiple advertisers. This is an area that should be carefully scrutinized in the selection of any media buying firm to ensure that your company is being treated fairly, honestly, and objectively in the placement of all media by an agency. The practice is alleged to be widespread and much bigger than many thought. Click here for details from Ad Age Magazine.

No one outside the ANA has seen the report, but news broke yesterday, first by the Wall Street Journal, revealing what the report would contain. One of the key findings is that the practice of collecting rebates on media buys in the U.S. is rampant across the large holding companies, multiple people who spoke on the condition of anonymity told Ad Age.

Color Meaning and Symbolism: How To Use The Power of Color in Your Branding

From DesignSchool.canva.com. See how important the choice of color is in your branding and advertising. “A brand’s logo and visual identity will comprise a number of visual cues, such as shapes, symbols, number, and words. But the number one visual component that people remember most is color…” Details here. Continue Reading

CEO Scolds the Wireless Industry, Makes Market Share Grab

If you are looking for ideas to increase your market share, here is what one CEO is doing to grab market share in the wireless industry, from MacRumors.com: “”Can you imagine your gas station siphoning unused gas from your car each month? The US wireless industry is even worse,” said John Legere, president and CEO… Continue Reading

FTC: No, Agencies Can’t Ask Staffers to Casually Tweet Nice Things About Clients

From AdWeek Magazine, a cautionary tale about disclosure in social media: “As brands push their messages through social media platforms like Twitter, the Federal Trade Commission is reminding marketers they need to disclose any bias on their promotional materials—even if they only have 140 characters to do so. Last week, the FTC and Deutsch L.A. reached a… Continue Reading

How Apple Does It

The communications coach for the world most admired brands, Carmine Gallo, author of 7 business books including the international bestseller The Presentation Secrets of Steve Jobs, the award-winning The Innovation Secrets of Steve Jobs and The Apple Experience, the first book to look behind the scenes at the world’s most successful retail store. Read how Apple does… Continue Reading

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