Category Archives: Analytics

Twitter Jumps In and Offers Advertiser Guarantees on Delivery

More and more, advertisers want proof that they money that they spend is actually being delivered and viewed. Twitter now offers advertiser guarantees like television, a good move for buyers of media.

Twitter has been working closely with Dentsu Aegis Network to develop its first guaranteed ad product, which lets brands order a set amount of pre-roll video ads with certainty that they get seen by a target group of consumers.

Details here.

Snapchat Goes Big League with the Ability to Offer TV Ratings

Advertisers demand third-party verification metrics for the advertising dollars spent, and now Snapchat is offering ratings data from Nielsen as proof of audience delivery. But as one advertiser stated in this Ad Age article, a Snapchat impression is not the same as a 30-second TV impression. Read details here. Continue Reading

Evolutionary Ratings Measurement On the Way

This could be a major breakthrough for the ability of media buyers to get access to rich media ratings and data to enable even better negotations and selection of media for their clients. From the July 22, 2016 edition of Tom Taylor Now: “Groundbreaking new audio measurement solution” from Shazam doesn’t require encoding. iHeart’s supporting… Continue Reading