Twitter Jumps In and Offers Advertiser Guarantees on Delivery
More and more, advertisers want proof that they money that they spend is actually being delivered and viewed. Twitter now offers advertiser guarantees like television, a good move for buyers of media. Twitter has been working closely with Dentsu Aegis Network to develop its first guaranteed ad product, which lets brands order a set amount […]
Facebook Now Giving Guarantees for Advertisers
This is good news for the advertising industry using Media Ratings Counsel (MRC) criteria. Details here. […]
Snapchat Goes Big League with the Ability to Offer TV Ratings
Advertisers demand third-party verification metrics for the advertising dollars spent, and now Snapchat is offering ratings data from Nielsen as proof of audience delivery. But as one advertiser stated in this Ad Age article, a Snapchat impression is not the same as a 30-second TV impression. Read details here. […]
Advertisers Can Now Target YouTube Ads Based on People’s Google Search Histories
Ways to reach potential customers continues to evolve. Google is going to let advertisers target YouTube ads based on people’s search histories, giving brands a whole new perspective into the consumer mindset. Details here. […]
Snapchat Changes the Way They Do Business with New Searchbar
Snapchat’s changes will make it easier for brands and publishers to promote themselves. Details here. […]
Facebook now reaching 1 Billion (not a typo) for Advertising
Audience reach for advertisers continues to build for Facebook. In many respects, Facebook is becoming the new broadcast TV. Details here. […]
Facebook and Google Dominate ‘Top Smartphone Apps of 2016’ List, While Apple Music Ranks 9th
Smartphone Apps – The Most Popular List A new trend study published by Nielsen this week looks into the top smartphone apps of 2016, as well as the operating systems that the apps were downloaded on. MacRumors reports details here. […]
Facebook Admits to Inflated Viewing Times
Issues for Facebook in terms of advertiser metrics reporting. Social network gave advertisers overestimated averages of viewing times because it only counted any video watched for at least three seconds. Details here. […]
How PANDORA Is Changing Audio Advertising
From the Mark Ramsey Media Blog: Lizzie Widhelm is Pandora’s Senior Vice President of Ad Product Sales & Strategy where she spearheads the team that brings advertising products to life and to market. At this Q&A from hivio, the audio future festival, Lizzie talks about the evolving Pandora platform and how it’s changing its sales strategy to meet […]
Facebook Is Becoming the Next Television Screen
Soon you will be able to buy TV commercials in LIVE feeds on Facebook! Ad Age Magazine reports the details here. The ads are eligible to appear five minutes into a broadcast, and they last up to 15 seconds or shorter, according to one agency executive, who has discussed the ads with Facebook. […]