Author Archives: Media Negotiator

Nielsen Ratings Releases Ratings Academy

This is a great resource guide to help better understand the entire ratings process.

Consumers have access to more information than ever before, 24 hours a day, 7 days a week. As advertisers and content owners plan and disseminate their messages, it’s important that they have insight into what consumers see, read, hear and where they spend their time. Ratings help the industry understand these key questions.

Ratings Academy is designed to provide you with an understanding of:
1. How Nielsen measures content consumption for the media industry.
2. How Nielsen ratings are calculated and how to interpret them.

Access the guide here.

Twitter Jumps In and Offers Advertiser Guarantees on Delivery

More and more, advertisers want proof that they money that they spend is actually being delivered and viewed. Twitter now offers advertiser guarantees like television, a good move for buyers of media. Twitter has been working closely with Dentsu Aegis Network to develop its first guaranteed ad product, which lets brands order a set amount… Continue Reading

Snapchat Goes Big League with the Ability to Offer TV Ratings

Advertisers demand third-party verification metrics for the advertising dollars spent, and now Snapchat is offering ratings data from Nielsen as proof of audience delivery. But as one advertiser stated in this Ad Age article, a Snapchat impression is not the same as a 30-second TV impression. Read details here. Continue Reading